About the Authors

Brian Gratwicke

brian.gratwicke@gmail.com

Current address: National Zoological Park, Smithsonian Institution, Washington D. C., United States of America

Affiliation Save The Tiger Fund, The National Fish and Wildlife Foundation, Washington D. C., United States of America

Judy Mills

Current address: Conservation International, Arlington, Virginia, United States of America

Affiliation Save The Tiger Fund, The National Fish and Wildlife Foundation, Washington D. C., United States of America

Adam Dutton

Affiliation Department of Zoology, Oxford University, Oxford, United Kingdom

Grace Gabriel

Affiliation International Fund For Animal Welfare, Yarmouth Port, Massachusetts, United States of America

Barney Long

Affiliation World Wildlife Fund, Washington, D. C., United States of America

John Seidensticker

Affiliation National Zoological Park, Smithsonian Institution, Washington D. C., United States of America

Belinda Wright

Affiliation Wildlife Protection Society of India, New Delhi, India

Wang You

Affiliation Horizon key, Beijing, China

Li Zhang

Affiliation College of Life Sciences, Beijing Normal University, Beijing, China

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: GG JM. Performed the experiments: WY. Analyzed the data: BG LZ. Contributed reagents/materials/analysis tools: AD. Wrote the paper: JS BG BL JM BW. Other: Developed Policy Recommendations: BL. Provided wild tiger population effects: JS. Provided overview of current illegal trade: BW. Helped interpret discrepancy between consumption behavior and support for tiger conservation: LZ. Contributed economic arguments: AD.