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Public versus internal conceptions of addiction: An analysis of internal Philip Morris documents

Fig 2

Philip Morris’s 2005 “Determinants of Exposure Consensus Group” diagrams their addiction model in two ways [91].

Left: Stimuli interact to determine response, which then interacts with stimuli. Product: design, physiochemical properties (i.e., nicotine, compounds other than nicotine), and sensorially active compounds. Environment: regulations, costs, social context, information, and culture. Person: genetics, gender, sensory receptors, perception, behavior/personality, socioeconomic status, health status, and neurochemistry. Exposure: disease, risk, and positive/desired results. Right: within each stimulus/response, A, B, C, D, and E interact with each other, affecting the larger component. A, Sensation; B, Perception; C, Genetics; D, Behavior; E, Exposure.

Fig 2

doi: https://doi.org/10.1371/journal.pmed.1002562.g002