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Changes in prices, sales, consumer spending, and beverage consumption one year after a tax on sugar-sweetened beverages in Berkeley, California, US: A before-and-after study

Fig 5

Point-of-sale adjusted mean store revenue/consumer spending (dollars per transaction) in Berkeley versus non-Berkeley stores.

Models account for store ID, month, year, day of week, holiday and holiday eve, a post-tax indicator, and interactions of store ID with the post-tax indicator, month, and year variables, correcting the standard errors by clustering the analyses at the city level. Revenues account for inflation. Vertical lines demarcate the pre-tax period (January 2013–December 2014), the ambiguous period (January–February 2015), and the post-tax period (March 2015–February 2016). To derive the counterfactuals, we predicted the volume of taxed and untaxed beverages sold if the post-tax indicator = 0 in March 2015–February 2016. **Statistically significant difference between the Berkeley and non-Berkeley store revenues during the post-tax period at p < 0.01. Source: point-of-sale data from two chains of large supermarkets in the Bay Area obtained by the Public Health Institute.

Fig 5

doi: https://doi.org/10.1371/journal.pmed.1002283.g005