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Doctors should be smarter than this

Posted by plosmedicine on 31 Mar 2009 at 00:06 GMT

Author: Andrew Breza
Position: Undergraduate Student
Institution: The George Washington University
Submitted Date: March 04, 2007
Published Date: March 5, 2007
This comment was originally posted as a “Reader Response” on the publication date indicated above. All Reader Responses are now available as comments.

There is a reason that we have such safeguards on prescription drugs. Physicians ought to know enough not to prescribe a drug that has not been established through medical literature as being medically necessary for a given condition. This is the same argument that I use to support the work of pharmaceutical sales reps.

Here is a question for the physicians who read this: would you prescribe a drug where you do not think it is needed?

Competing interests declared: Former intern in a pharmaceutical company. I have never worked on any direct-to-consumer advertising but I have worked back office support for sales reps.