Healthy Penis: San Francisco's Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men

Katherine Ahrens; Charlotte K Kent; Jorge A Montoya; Harlan Rotblatt; Jacque McCright; Peter Kerndt; Jeffrey D Klausner

doi:10.1371/journal.pmed.0030474

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Healthy Penis: San Francisco's Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men

Katherine Ahrens ,

*To whom correspondence should be addressed. E-mail:katherine.ahrens@sfdph.org
⨯
Charlotte K Kent,
Jorge A Montoya,
Harlan Rotblatt,
Jacque McCright,
Peter Kerndt,
Jeffrey D Klausner

Healthy Penis: San Francisco's Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men

Katherine Ahrens,
Charlotte K Kent,
Jorge A Montoya,
Harlan Rotblatt,
Jacque McCright,
Peter Kerndt,
Jeffrey D Klausner

Published: December 26, 2006
https://doi.org/10.1371/journal.pmed.0030474

About the Authors

Katherine Ahrens: *To whom correspondence should be addressed. E-mail:katherine.ahrens@sfdph.org
Charlotte K Kent
Jorge A Montoya
Harlan Rotblatt
Jacque McCright
Peter Kerndt
Jeffrey D Klausner

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

CKK, JAM, HR, JM, PK, and JDK conceived and designed the experiments. KA, JAM, and HR analyzed the data. KA, CKK, JAM, HR, JM, PK, and JDK wrote the paper. JM worked closely with Better World Advertising in the planning and development of the campaign in 1999.

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Syphilis
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Penis
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Marketing
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Behavioral and social aspects of health
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Bisexuals
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Virus testing
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Men who have sex with men
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